Future Here Now: Get the Z's

Do Now: How will the newest adults change our world?

Welcome back to Future Here Now, a newsletter that examines how evolving trends are changing local communities, and what the people who care about those places can do to help them thrive. We produce three to four newsletters per week on the themes of Coming Soon, Local Learnings and Do Now.

Today we’re looking at how Generation Z’s priorities may differ from ours — a jumping-off point for thinking about what our communities may need. If you like what you read, please consider sharing with others.

Do Now: learn what the next generation is looking for.

Generational identities are nothing resembling an exact science, but it’s not hard to see that our youngest adults approach life in a manner that might differ a lot from how we were at that age. It might be tempting to say “Ah, they’ll change, just wait…" but the reality is that they’re already demonstrating very profound differences in priorities, preferences, and how they view life in general.

Consumer trend forecaster WGSN has been stu…