Future Here Now

Future Here Now

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Future Here Now
Future Here Now
Future Here Now: It's all about People

Future Here Now: It's all about People

Big Idea

Della Rucker
Jun 30, 2023
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Future Here Now
Future Here Now
Future Here Now: It's all about People
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For the next few weeks, Future Here Now will focus on unpacking, examining and applying the foundations of applied local futurism — the First Principles of the Local Economy Revolution, as I laid them out in this book. These are the fundamentals of what we need to understand and adapt to if we, and the organizations and communities we care about, are going to thrive in the unfolding post-Industrial era. And since there are some new folks here, I figured it’s time for a refresher.

Free subscribers will continue to get generally one post per week, typically the Big Idea essay. Full subscribers will get five different ways to think about each First Principle: Try It On, Big Idea, Signals, What Do I Do With This, and a (temporary) new section, Pushback, which sets that Principle against the things in our daily news that seem to be going the opposite direction.


Sound interesting? You can get the whole series for just $5.00 per month! You can’t buy a magazine for that… and how many magazines help you get ready for the future anyways? Slam dunk.

It’s not about buildings or spaces or even, really, economics.

It’s about people.

We know that, we know, but… we don’t. We say we’re building a street or a program or a product for people, but too often our plans don’t do what they were intended to do, or fix what they were intended to fix. But we pretend we don’t see that, and we move on to the next one.

Part of the problem is that we love the thing we have made more than the people.

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